Essays on Technology Products

Corporate citizenship, or Corporate social responsibility is the way every firm influences on the environmental and social wellbeing. CSR refers not only to the environmental protection groups or social institutions. Every company, large or small is interested in performing CSR. Even though most of the actions do not bring the firm fast financial benefits, still being people oriented is paramount for the business’ success, especially in the innovative market. Based on the company’s approach, there are three main types of CSR defined, namely: (1) Business case model; (2) Social values model; and (3) Syncretic Stewardship model. Thus, CSR ...

An effective supply chain management is vital for the success of the firm. In turn, it lies in the deep understanding of what is the company’s target audience and what are the needs and expectations of the clients. A well established supply chain is an effective network between the firm, its suppliers, intermediaries and consumers. Innovation industry cannot adopt a single type of the supply channels, either direct or indirect, as this market niche is rapidly developing and thus must be both, flexible and stable. Hereafter, most of the successful high-tech companies use a mixed channels model (Mohr, ...

The Environmental Systems Research Institute (ESRI) is one of the leaders in the high-tech market with its GIS software, ArcInfo launched in 1980s. The company managed to succeed without involving extra venture capital or going public. ESRI’s success was based on the classic smart business practices and providing their customers with what they really needed (Mohr, Sengupta, & Slater, 2010, p. 495). Novartis is as well one of the leaders in the innovation market, but of the other industry. The company is named to be the third largest pharmaceutical company by sales and continues to grow (Mumenthaler, 2009, p.4). ...

What holes did you find in the article entitled, “Effective Gating?”

Dr. Cooper, R.G., in his article “Effective Gating” claims that modern companies do not stop any projects at their 1st stage, but rather take them all into further business’s product roadmap stations. Taking into account limited resources the company affords, passing too many innovative projects through the Gate 1 stage may result in financial losses and will definitely deter management from the most profitable ideas. However, the author also states that companies can and should kill and send for reviews projects at any stage, not only when the idea is just created (Cooper, 2009, p.13). So, he encourages ...

Question 3: Creaholic

Introduction Creaholic is a company of innovation and high technology products that was founded by Elmar Mock in 1986. The company serves its clients with the help of the team of highly knowledgeable and skilled, technical and creative-minded individuals. The company usually works on the clients’ project to provide them with the innovative solutions to improve their products; however, it also started working on its own projects (Creaholic, n.d.). Being an innovative and high technology product development company, it is very important to market and advertise the company to increase its brand awareness so that the company can attract ...

Creating a good marketing strategy is one of the key steps to make the business successful. Moreover, if a firm tends to sustain its growth, the strategy adopted must be flexible and innovative but based on a solid marketing research and analysis. Especially it concerns high technology market, as any company that aims to be a leader in it must be innovative and creative (Mohr, Sengupta, & Slater, 2010, p. 66). Barry Curewitz in his article Want New Products That Get Noticed? Change The Process evaluates the results received within a study conducted together with Davis Research (2007). The research ...

An effective marketing plan must cover a number of the most important points. As it is listed by Mohr, J., Sengupta, S., and Slater, S. (2010, pp. 43-44), market analysis, company analysis and marketing strategy are among the paramount parts to be discussed in the marketing plan. Marketing strategy is mainly based on the 4P’s, which are Product, Price, Promotion and Place (Distribution). All these elements are interrelated and create a so-called marketing mix, which defines company’s success. In the 3M Greptile Grip Golf Glove (3M) case, each of the 4P’s elements was described as follows: ...

Introduction

Amazon is the most important retail website in the occidental hemisphere and second in the world on the websites of the Alibaba Group. Amazon since 1995 has been an innovative company thanks to the entrepreneurship of Jeff Bezos since the foundation of the company. The first innovation was to offer music CD and books with an extensive catalog of more than one million titles with an affordable shipping cost. The company in all its life has increased its inventory in categories and items quantity. The company, compared with Apple is not a pioneer in technology; but it is a ...