Essays on Television Advertising

Executive summary

The stock price of Southern Cross Media Group Limited did not show any reaction to the announcement of the 2015 financial results. The stock price increased days before the announcement and the day after the event but declined two days after the announcement. Financial analysis of firm indicates that it has a strong liquidity, and this has improved over the last five years. Its debt to equity ratio has increased due to the capital reduction in accordance with the relevant statute. The year 2015 saw a decline in the profitability of the company although this did not affect the ...

The class information

Degree program Turabian Style Introduction Smoking is among bad habits which reflect young people’s addictive practice with regards to negative behavior. In this respect adolescents can become smokers of traditional or electronic cigarettes and cigars in addition to smokeless tobacco users. This trend indicates that adult smokers tend to start before they turn eighteen, and statistics proves that “14% of high school students smoke cigarettes, 13% smoke cigars, and 6% use [smokeless tobacco]” . Addiction to traditional and electronic cigarettes derives from availability of tobacco products for sale, peer group influences and most importantly advertising. Advertising impacts American young ...

MODERN MARKETING FOR AN ANCIENT CITY

MODERN MARKETING FOR AN ANCIENT CITY

Introduction

Belfast is one of the world’s most ancient cities, its location at the mouth of the River Lagan having been continuously occupied since about 2,000 years BCE. There are good reasons for this. Courtesy of the Gulf Stream, the site has a mild climate that seldom gets above 65 degrees F. or below 35 degrees F. Its northern latitude gives it one of the world’s shortest winter, and longest summer, days at the biannual solstices. It rarely snows. The city is ringed by low mountains that create a microclimate to ...

Abstract

Television is a strong media form that can have significant influence to the minds of the minors. Behavioral and psychological effects of television have been documented in research studies, but what is most significant is how literature reviews demonstrated the impact of television shows in the communication of minors and their mindsets. Television, in its various media forms, has the ability to influence behavior and may result in persuasive effects in the use of words and other forms of communication in order to attract its viewers, especially the minors. As the young audience is exposed to television in its ...

Seton Hall University

Abstract Introduction Politics has been a major driving force in the US economy and arguably all other economies in the world. It is therefore of little surprise that much of what is covered in the media and by journalists revolves around politics. The mainstream media has been the main means of communication between politicians and their supporters. For years on end, politicians have been using print, visual, and audio media to send messages and agendas to the people. These forms of media became instrumental especially during elections periods. They were the main means of reaching out to a large ...

Introduction

In the United States, it has been noted that there are great challenges in maintaining healthy lifestyles. Adults and children are facing challenges in tackling obesity. Childhood obesity has also been on the rise. Statistics show that 25% of the children in the United States are overweight while 11% are obese. It has further been shown that 70% of these children end up being obese in their adulthood. There has also been an increase in obesity statistics in the minorities especially African Americans and Hispanics (Dehghan, Akhtar-Danesh, Merchant, 1) Obesity has been defined as having excess body fat. ...