York College
Abstract Media violence has incorporated negative effects on the behavioral development of children due to which their inclination towards the positive behavior and attitude has been decreased. The previous studies have addressed the extent to which the environmental factors, including exposure to the media content, contribute in the development of the violent or prosocial behavior. However, the prior studies did not provide any strong ground by means of addressing all the aspects of media content. In this manner, the current study is aimed to determine the effect of the media content on the prosocial behavior. The current study incorporated ...