Introduction:
The United Kingdom is the world’s eighth largest tourist destination with over 36 million visitors in the country in the year 2015. Direct spending by tourists is estimated at over $22 billion, which is equivalent to about 2% of GDP. Most of the tourists to the United Kingdom are from mainland Europe, accounting for approximately 60% of all tourists. Despite this, the most profitable tourists for the United Kingdom are from the North American market consisting of the United States and Canada (Delloite, 2013). Although this segment accounts for less than ten percent of overall tourist numbers, it ...