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Introduction Tesla entered the market in 2003 with a team of professionals, none of which had experience in automotive industry. Elon Musk started as a major investor and product designer, but when in 2007 the company recognized the need for new leadership, he assumed the position of CEO and quickly optimized operation by reducing headcount and attracting a diverse team with strong background in the automotive industry. This mix of professional was central for innovation and short product development lifecycle in-house, which differentiated Tesla from its competition, such as Nissan and General Motors. Tesla has grown dramatically through its ...