Abstract
Social media technologies – such as social networking sites, blogs, and social tagging has developed at an incredible pace. Organizations have taken this opportunity to use social media with the aim of improving important organizational processes. Though social media can improve various aspects in an organization, its effectiveness usually depends on the ability of an organization to link its business objective and various social media strategies. Executives need to understand how social media can fit into the overall goals and objectives of the organization in order to improve the connection and collaboration with customers. Social media has assisted many organizations ...
