Essays on The Prestige

Background

Mad Men is a renowned American television series show about men and women at an advertising company. It is created by Matthew Weiner and produced by Lionsgate Television. The series consists of 7 seasons and 92 episodes. The events of the series are set around late 1950s and early 60s in the New York City. Mr. Don Draper is the main character in this series who owns an advertising agency in Madison Avenue in New York. He is struggling to stay on top of the heap in the competitive sphere of Madison Avenue advertising firms. Don faces a dilemma ...

Overview of Geographic, Cultural, Political, Economic, and Legal Risks/Benefits:

Lululemon is one of the premier workout wear companies in the world. What makes Lululemon so sensational is that they are a luxury brand that is truly bright colored and high quality. So far, Lululemon has made many successful attempts as they opened luxurious storefronts all over the globe. Given that Lululemon is a Canadian company, it is quite surprising that they have been so successful within other markets than their home market. In fact, Lululemon has been quite successful in the United States, New Zealand, and Australia, (Lululemon History, 2016). This year, Lululemon is planning on expanding their ...

One of the largest issues that a company faces is when their brand grows stagnant. This has happened to many well established brands all over the world and it is up to the marketing team in order to ascertain what would prospectively be the best option to consider when looking into how to redevelop the brand. Some factors that can cause the brand to grow stagnant are: lack of attention to the global sustainability initiative, branding that is old and dated, and competition that is using a fresh strategy that highlights that corresponding brand in a negative light. A ...

American Express is one of the most respected companies within the United States. Their cards have wonderful services that have historically appealed to the elite and affluent of American society. Where American Express has a major weakness in how their business progresses as a whole is their approach to making their services less “American” and being accepted at more globally recognized cities. Having traveled a great deal, this seems to be the best direction for American Express to travel to in the future for their business model. This paper will explore why American Express should take this approach and ...

Operations Management: A Case of Hilton and Etap

With the increased rate of globalization in business, most business managers are in turn increasingly focusing on the need to keep up with the management and financial requirements for a globalised business organization. Operations management has never been as vital as it is now with the era of globalization, and has therefore become a subject of study, research and practice. By definition, operations management is the management practice that deals with the design and management of business products, services, processes and supply chains (Cunill 2009). Within the scope of business operational management, there is the aspect of consideration of the acquisition, ...