Impact/Effect of Organizational Culture Change on Performance: Case study Kraft foods and Cadbury
Introduction 3
Research question 3 Research objectives 4 Literature Review 4 Methodology 5 Discussion and Finding 8 Conclusion 9
References 10
Introduction According to Gibson, Ivancevich, Donnly, Jr, & Konopaske (2009) when companies merge financial success and the return on investment are the major considerations. Hardly do they think of cultural compatibility as it is considered as a soft factor. If there is a culture class, this could lead to a merger failure. According to Colquitt, LePine, & Wesson (2009), the success rate of cultural change is less than 20 percent. This is because it takes much effort to create ...