Price
Before agreeing on pricing, Gillette Company put the following factors into considerations: it checks on the fixed and variable costs, competition from other institutions, the objectives of the company, the proposed positioning strategies and the target group and willingness of the customers to pay for the prices set. The pricing strategies used by the Gillette Company include penetration pricing, skimming pricing, competition pricing, product line pricing, bundle pricing and cost up pricing. In penetration pricing, the Gillette Company places a price that is low so that it can increase its sales and the market share of all the products. ...
