Essays on Thomas Cook

About the report

The objective of this report is to assist One-World Investment Consortium, who is planning to invest £150 million in Thomas Cook PLC, a British global travel company listed on the London Stock Exchange under the ticker sign of ‘TCG’. We duly understand the impact of our professional recommendation on Consortium’s final decision making related to investment, and therefore, we intend to be comprehensive in the approach our analysis. As for the structure of this report, it will be a two-part report. In the first section of the report, we will evaluate the past 5 year(2007-2011) financial performance ...

CW1 STRATEGIC COMMUNICATIONS PLAN Name

COMPANY: Thomas Cook Crafted by April 19, 2016 Please fill in the following information. Complete all parts. Do not be confined by rows. Write as much as is relevant, no more than 2000 words total.

Reference List

BBC, 2008, Thomas Cook buys web travel firm. [Online] Available at: <http://news.bbc.co.uk/2/hi/business/7244243.stm> [Accessed 1 April 2016]. BBC, 2011, Thomas Cook and Co-Op Travel merger gets final approval. [Online] Available at: < http://www.bbc.com/news/uk-england-cambridgeshire-14550184> [Accessed 1 April 2016]. DailyMail, 2015, Two young children who died from carbon monoxide poisoning during Thomas Cook holiday in Corfu were unlawfully killed, coroner tells jury. [Online] Available ...

QUESTION ONE

Why agency problem exists in corporations Agency problem still exists in corporations because of the nature of companies. Corporations are legally separate entities from their shareholders. Thus, shareholders do not directly participate in running the affairs of corporations. In most corporations, there are so many shareholders that they cannot all participate in management. Instead, they employ executives or managers to manage the company on their behalf. Managers and shareholders have different interests thus leading to the agency problem. Executives may not always act in the best interest of shareholders.

Ways of mitigating agency problem

Board of Directors An active and independent board of directors ...

Integrated Marketing Communication: Easy Jet

Executive Summary UK airline industry is one of the most advanced in the global market with a number of the globally leading operators. The industry is highly competitive and marked by local and international airlines which accounts for the creation of more than 220,000 jobs. (BATA, 2014) However, the market is subject to several factors including technological advance, economic factors variation, social preferences and lifestyles changes, political factors, environmental regulations as well as legal requirements. Those factors set industry trends and determine the industry dynamics including increasing competition, operation’s efficiency and wider market reach as well as ...

Analysis of European Tourism Industry

Analysis of European Tourism Industry

Introduction

As is the case with most countries with tourist attracting features, tourism is one of the major sectors of the European economy. More than 5% of the EU GDP is generated by tourism industry (Costa and Panyik, 2014). Wide variety products comprise the tourism and involve a variety of different stakeholders, both private and public (Mintel, 2013). Tourism industry is in the process of being transformed into information-based industry. Thus, there is a critical role to the ICTs (information and communication technologies) in EU tourism. In addition, European tourism industry may be considered as dynamic and ...

A Strategic Management Analysis

- Identify and discuss strategic capabilities (resources and competences) of the chosen company using appropriate strategy tools and identify strengths and weaknesses for the firm. Apply the Value Chain and identify and discuss any core competences the organization may have. Thomas Cook is one of the major leisure travel groups in the world. It is also the second major in the United Kingdom. It maintains these top positions across all of its major markets and with well established and trusted tour operator brands. About 23 million customers travelled with the Group in 2012.

Human and Physical Resources

Thomas Cook Group Plc is ...

PESTLE Analysis refers to assessment of external environment that include political, economic, social and social, technological, legal and environmental factors.

Political Factors The political environment of UK is stable, however the issues such as war against terror and European Union enlargements affects political stability. The taxation policies of Government, Value Added Tax on air tickets and decisions regarding rising fuel cost have direct impact on the company’s operations (Nand, 2012). Besides this, the decision regarding single European Currency is still unresolved that affects the business of Thomas Cook Group in European region.

Economic Factors

Economic factors have great impact on the travel and tourism business as it influences costs, demand, profits and prices. The holiday packages offered by Thomas ...

Part 1 - Strategic Capabilities

The VRIN Analysis, presented in Appendix 2 demonstrates some of the findings in regards to the resource and capability structure of the TCG. Given the outcome of this research is possible to argue that Thomas Cook is a resource based company, operating on asset-light value chain proposition. The research have identified that core competencies of the organization are located in the Management, Human Factor and Marketing elements. Given the focus on elimination of material assets the organization it is believed that Management and HRM are the key for the company. At the moment TCG is heavily investing into two elements: a) ...

DISCUSSION AND ARGUMENT

Question 1 The Thomas Cook Group plc had an opportunity to formulate strategy options that would help it to attain profitable growth and enhance its competitive advantage. The strategy options available would be based on the web innovation, simplification, integrated information technology platform and new and better products and services. This innovation will assist the company to maintain and build up brand trust in the leisure travel industry. The company has the opportunity to apply the simplification strategy which will be focusing on providing personalized and trusted holiday experiences. This will be however, require the application of ...

Introduction

Strategic management is an important concept that should be looked into when undertaking strategy formulation. There are several tools that are used in understanding a given organization. This is an important concept that comes into play when undertaking strategic management. This paper will focus on Thomas Cook Company which deals with leisure and hospitality services. There will be analysis of the company regarding external and internal environments.

Stakeholder analysis

Thomas Cook’s main stakeholders include its employees, customers, dealers, suppliers, investors, and the communities in which they operate their business. Of importance to the company also is the society including government agencies, ...

- A Thomas D. Cook is affiliated with the northwestern university. He is also a faculty fellow at the institute for policy research . At the Northwestern University, Thomas Cook is a professor in the fields of psychology, sociology, education and social policy. Thomas Cook’s major area of concentration is the methodology of program evaluation. He has written many books and articles in his stellar career and for his efforts and contributions, he has been awarded several awards. Some of the awards he has received are the Myrdal prize in 1982, the Rossi Award in 2012 and the Campbell prize ...

1. Company Description Thomas Cook Group Plc is a travel company, which owns travel agencies and car rental agencies. The Group also has its own fleet of aircraft, cruise ships and resort real estate. Thomas Cook is known as one of the largest travel companies in Europe. 2. Current Strategic Situation Appendix 1 shows the share of major players in the travel industry of Great Britain, the number of customers for the operators with the latest ATOL license in relation to the size of the common market under all licenses ATOL: Appendix 2 shows the dominant ...

1. Company Profile

Thomas Cook Group Plc operates within the tourism and travel industry. The Company owns, operates and manages travel agencies, tour operators and car hire agencies, as well as owning their own aircraft fleet, cruise ships and resort properties. Thomas Cook is known as one of the largest travel companies in Europe.

2. Financial Analysis

The Thomas Cook Group has reported a robust set of results for the 2009 and 2010 financial years despite the uncertain economic environment and the significant adverse impact of a weak sterling pound. Thomas Cook‘s revenue for the year decreased by4% to £8,890million (5% deduction at constant currency).

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