Economics can be use to provide solutions to various questions that relate to different phenomena, issues, and life events. The understanding of how different economic models are applied in real life situations is vital to the exploration of the underlying causes of various events and analysis of the behavior of economic agents. The most intriguing question of interest to me involves the reasons behind variations in airline tickets. The question is why some airline tickets are expensive than others. I decided to choose this question because it involves various economic factors that can be analyzed through a suitable econometric ...
Essays on Tickets
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Nanaimo Chamber of Commerce
2133 Bowen Road
Nanaimo, BC
V9S 1H8 Vice Chairman, Executive Director and President China Construction Bank No. 25, Finance Street, Xicheng District, Beijing, China, 100032 Dear Mr. Zhang Jianguo, It is our pleasure to have you as a noted guest at the annual trading festival held by the Nanaimo Chamber of Commerce. Following our phone conversation, I am glad to confirm that all necessary arrangements for your visit from February 1 to February 2 have been made. Please, find hereunder a detailed schedule of your stay. The lunch devoted to the annual trading festival will be held on February 2 at ...
2017-01-05
Five-Force Analysis 3 Key Success Factors of the Company 4 SWOT-analysis 5 Recommendations 6 III. Conclusion 7
Introduction
This paper is devoted to the strategic analysis of the company Ryanair. It is an Irish low cost airline that is well-known in Europe. This company operates since 1985 and offers flights to around twenty seven different countries. There are no any incidents that could be associated with human victims during the whole company’s activity. Ryanair has become a truly budget airline in the 1990s. It has abandoned the business class, expensive airports and long-distance flights. As a result, in 1995 ...
Introduction
Delta Airlines is an international Service corporation that was incorporated in 1934. Initially, Delta focused its activities on the transport of agricultural produce but as it grew and expanded it adopted other market strategies. Essentially, Delta headquarter is based in Atlanta and it operates a fleet of more than 700 aircrafts and a worldwide population of more than 80000 employees (Sky team, 2016). The company targets over 160million customers annually, and a range of 350 destinations in over 60 countries (Sky team, 2016). The services offered by the airline include a world class airline loyalty program, sky miles frequent ...
ECONOMICS
Absolute and comparative advantages. England has absolute advantages in producing scones (50 > 4), Scotland has absolute advantages in sweaters production (2 > 1). As for comparative advantages, England should be focused on scones production as well (alternative costs for 50 scones is only 1 sweater); Scotland has comparative advantages in sweaters production (alternative costs for 1 sweater is only 20 scones). So, for both absolute and comparative advantages, England should produce scones, Scotland – sweaters. If England and Scotland decide to trade, Scotland will trade sweaters to England. It could be explained by theory of absolute and comparative advantages ( ...
American Airlines Group (AAG) is a holding company incorporated in Delaware. AAG wholly owns American Airlines Inc. (American), Piedmont Airlines Inc. (Piedmont), PSA Airlines (PSA), and Envoy Aviation Group Inc. (Envoy) (American Airlines 5). AAG in conjunction with other third party regional carriers operating as American Eagle run an average of 6,700 flights per day to almost 350 destinations in over 50 countries around the world (American Airline 5). AAG operates in the highly competitive airline industry. AAG competitors include: Alaska Airlines, Delta Airlines, Frontier Airlines, Allegiant Airline, Hawaiian Airlines, Southwest Airlines, JetBlue Airways, Virgin America, and United ...
Tourism, hospitality management sectors are interlinked to each other to some extent and it is argued that Tourism, hospitality management are interrelated and have many cross-relationship to cover the entire sector together. Tourism and hospitality are closely related but not mutually exclusive; as hospitality is the least concerned with providing the needs of tourists. The definitions of hospitality and tourism field falls under “travel and tourism”. It is sensible to study the linked sectors together in detail on strategy and operation level. This research describes and demonstrates the close interaction between the tourism and hospitality; and flexibility of the ...
Ancillary Revenue Management in the Airline Industry
Introduction There is a stiff competition between the network airlines and the low-cost carriers (LCCs) in the airline aviation industry. For a long time, the traditional network airlines have been struggling to cope up with the many economic uncertainties in the industry, especially the rising cost of jet fuels and increasing operating costs. Consequently, to survive in the industry, they have been forced to come up with new ways of generating revenue. Like LCCs, the network carriers are now considering unbundling their services to produce additional income. Network airlines are also adopting the trend of selling chargeable services, which ...
Introduction
A document that outlines all that a business undertakes as a marketing strategy define a marketing plan for the organization. A marketing strategy will only focus on what the management wishes to achieve for the organization. Therefore, its outline on how to achieve it can clearly define the marketing plan of an organization. The marketing plan will include a detailed description of the target market, competitors and that of all the products and services that a company deals with. The primary goal of this Emirates marketing plan is to grow the business to the next level. A marketing plan ...
Emirates Airline's e-commercial initiatives include the renovation of company’s website fully outdated with a new internet booking engine. It allows people from 75 regions in 10 languages book the tickets in real time successfully integrating with the Emirates Airlines central integrating systems (Nataraja & Al-Aali, 2011). Moreover, the client-friendly options such as self-check-in sections, calendar pricing options, home print boarding pass boosted the popularity of airlines among the customers. 90 percent of all tickets provided by the Emirates Airlines have been bought online nowadays. Such demand became possible thanks to the simplification of the booking process when the passengers ...
Marketing is probably the most hectic activity in a business, because marketers must look for the most affordable market, convince customers to buy their product, and maintain them for long0-term relationship. Just like any other business, sport is also a business that only flourishes through the right marketing channels. Therefore, there is a need for attracting as many customers as possible, and promotion is one of the many things that attract a pool of interested members (Tsao et al., 2009). The best sport promotion easy to locate is issuing scarves during sports particularly when two competitive teams are on ...
At 8:46 on New York time the first plane hit the World Trade Center north tower. After 17 minutes the second plane hit the south tower of the WTC. Fifteen years ago the US lives have changed forever. It is a well-known fact that the United States was not prepared for a terrorist attack of such magnitude. The terrorist attack of 11 September 2001 has changed the United States as well as the world. People started to treat terrorism as a "threat №1". Some experts have called the September 11 attacks, “the beginning of Third World War”.US president's ...
While working as an assistant to a supervisor, he ordered me to book several airline tickets for his family while using the company computer. As an employee, I was aware that while this task would take only a few minutes, I knew that this was prohibited under the rules in the company handbook. The rule was that no personal business was to be conducted while on company time and while using company premises. I wanted to please my boss and follow all his orders, as he was a reasonably good boss who always saw to it that my workload ...
Product Market Analysis
Product/Service Mix With an experience in the airline industry of over four decades, Southwest Airlines has polished its low fare flying policy. Economy flying across various United States destinations is SA’s main product that has become an eponymous for the company (Southwest Airlines official website, n.d.). Its product mix includes rapid check ins, two free checked pieces of luggage under specific sizes and weight, no reservation policy and a friendly crew that engage travelers during their flights, which is SA’s personal signature (Southwest, 2014). Southwest product differentiates from other airlines’ products because it comprises the largest Boeing ...
Executive Summary
For the purpose of writing a report on tourism marketing, we have chosen Singapore Airlines. The reason behind choosing this airline is because it is regarded as one the biggest airlines in the world and has its headquarters in Singapore. Singapore has always been a major attraction for tourists and those who visit Singapore must also travel via the national airline so as to make the journey more memorable. The revenues of Singapore Airline have always been growing, however, the recent rise in competition within the airline industry has led to low turnover ratios. A survey has indicated that ...
Nashville Predators
Nashville Predators hockey team based in Nashville - the capital of the state of Tennessee. The team entered the NHL in 1998 and since that time show good results as “NHL’s top on-ice performing teams” (Dunkan, 2009). The most important information about the team include the location of home stadium - the Sommet Center, with a capacity of 17,133 and 70 luxury suites, the average ticket price – $45,75 what is a bit lower than average NHL ticket price.
The revenuer per game in 2008/2009 – $600,000.
The financial situation of the team seems to be dramatic. In 2007, the team occupied 23rd place in ...
Introduction
The airline industry had long been using online service to sell tickets. Online ticket sales have continued to grow at about 10-15% every year. Air France has been among the early users of online ticket selling and has benefitted greatly from it. The airline has enjoyed some growth and respectable performance in spite of the crises within and outside the industry.
The Internet and the Airline Industry Since the early years of the internet, the airline industry has been among the first to embrace the power of the internet. It had been among the first industries to begin selling ...
When it comes to the debate about American Airlines, one controversial issue has been found out , as the company is about to make changes to its rewards program. The rewarding miles will be accumulated , but with a little difference, the AAdvantage Program will be based on money spent on tickets, not on miles flown anymore. Most of us would readily agree, that this regulation does not benefit the society at all. On the one hand, this issue is still on the question, whereas most people are convinced that the changes will apply due to the companies’ announcements that the ...
The Camelot Group operates the National Lottery in the United Kingdom. A wide range of regularly-refreshed draw-based games that are instantly played and won are offered. The games that are normally played include Lotto, Euromillions, thunder balls, and Lotto hot pick. There are also National Lottery scratch cards, though only a small percentage of adults play this game. Instant win games (played on desktops and mobile phones) are also offered and they have a range of games and instant cash prices. The players buy their tickets online, in stores or use their mobile devices. It is estimated that more ...
Texting and driving at the same time, are two activities that are not compatible, and there should be serious consequences for those breaking this rule. The new Ontario law will make sure that drivers do not text and drive at the same time, or else they will face expensive fines (Csanady, Ashley. "$1000 tickets for distracted driving, $500 for biking without a light and other laws to hit Ontario streets."). An accident can happen in just a second and that second could have been the moment when a driver looked at the phone just to hit that missing letter, ...
Business
2016-06-02
Company Overview
The company for this study is American Airlines (AA). It is an American company and nowadays it is in the first place by the total number of passenger-kilometers in the world. The history of this company has started in 1926. The huge growth was characteristic for the company in 1980-1990s. Today the company American Airlines has 964 aircrafts in its fleet. The company offer flights on four continents. At the same time, the majority of flights are in the US. There are at least five hubs in the US, which are used by the company for regional flights ...
Media Idea
Media Idea: "The road less traveled." The primary goal of our media idea is to make the consumers associate the drink with their different unique event experiences. This is why we will conduct the official launch during the Vivid event which offers a myriad of travel and entertainment options such as immersive projections and light installations as well as performances from international artists. Our product offers a broad range of flavors that will cater for the different customer preferences all year round. We will work with various event organizers all year round to focus on creating and delivering memorable ...
Introduction
Fundraising has been essential for a lot of organizations, particularly charities and non-profit making organizations. Numerous organizations opt to host fundraising events to gather for expenses for needed programs or services. Raising funds have several other benefits besides securing funds for the entities. A consistent and solid fundraising plan assists the organization to spread its mission and to achieve its goals (Larson, & Gray, 2011). This paper will examine Student Fundraising-Project Case Study and discuss and study next steps that the Council of Fraternities and Sororities (CFS) need to take. It will also evaluate three fundraising projects CFS can take ...
Coca-Cola is the world leading soft drink making company that has operations in more 200 countries in the world. The company has a strong brand recognition across the world with approximately 94% of the world population cognizant of its logo (Hitesh). For companies to profit from their marketing activities, they must be able to curve out a target market to aim its marketing activities. A target market is a group of customers that a company has decided to dedicate its marketing efforts and eventually its products and services (Callen, 4). Target markets can be based on geographic segmentations (geographical ...
The problem the ticketing committee is facing is a marketing one. The committee is torn between ensuring maximum revenue is raised from ticketing and at the same time make sure that the event is all-inclusive. Also, the committee has to devise strategies that would ensure that the tickets are not only bought, but people attend the event.
Alternative solutions to the problem
The committee can also select some few events which will be ticketed at a slightly lower price to ensure that the local residents can afford the event and attend them. Another solution is to price all the event activities at a similar ...
Introduction and Background of Organization
JetBlue Airlines was founded in 1998 by the former executives of the Southwest Airlines led by David Neeleman. The company specializes in the low-cost travel, but it is very different from the other competitors, because it was able “to bring humanity back to air travel” (Dess, Eisner, McNamara, 2012, p. 148). In particular, the company offers in-flight customer service; the booking and check-in systems are user-friendly, and the multiple routes and low flight fares provide JetBlue with the strong competitive advantage. However, the quick growth in the 2000s meant being exposed to many risks that existed in the external ...
Introduction
The Hilton Hotel HHonors program is a service that is ran in both Hilton Hotels Corporation and Hilton International. Hilton views this program as a highly effective marketing tool set to serve the frequent business traveler. This is at an aim to create and retain loyal customers given the severe competition in the hotel industry. This loyalty program works by allowing regular guests to acquire and accumulate points as well as airline miles every time they use any of the Hilton services offered. This program is among the largest of its kind with over 30 million registered users.
Q1 (A) Strengths and Weaknesses of the Hilton HHonors Program from the Standpoints of Hilton Hotels Corp and Hilton International
Green, ...
Glocalizaton concept and its relation to standardization-adaptation debate in marketing literature review
What is glocalization Glocolization is a term that was introduced in early 90s by Robertson, it comes from combination of two words; globalization as well as localization. The globalization refers to the flexibility that is brought about by countries allowing the international forces to have impact on their local market environments, so as to attain some economic growth. Furthermore the term localization refers to the reiterating that is brought about by regions in order to maintain and protect some local culture and local conditions from them being carried away completely by the globalization forces. Therefore, glocalization attempts to balance ...
Qin, Amy. (20 April 2016). China’s Smaller Cities Struggle to Cultivate an Interest in Classical Music. The New York Times. Retrieved from http://www.nytimes.com/2016/04/21/arts/music/chinas-smaller-cities-struggle-to- cultivate-an-interest-in-classical-music.html This article is talking about the problems that the concert halls are having in China and the possible factors that could contribute to the growth of attendance. Especially the concert halls that are located in the smaller cities are having the difficulties with the attendance even though there is sufficient capacity and professional musicians that are supposed to attract large audiences. For the theaters attendance is vital, because it brings 50% of revenue (Qin, ...
Question 1
Virgin Galactic is the first space line in the world that owns and runs privately built spaceships. The company plans to be the pioneer in commercializing space travel and offering ordinary people a unique opportunity of going into history as the first ever non-professional astronauts. Its main competitor is the Blue Origin, which has already attained a spectacular achievement in pioneering the first rocket booster to make a safe trip back to earth from space (The Economist, 2015). Virgin Galactic plans to use its massive resources and synergistic effects from the Virgin Group umbrella to beat its competitor in ...
Often times, we see advertisements of known celebrities such as Angelina Jolie encouraging people to help Africa. How severe is poverty in Africa? Many literatures would mention that Africa is the poorest continent on the planet. The graver reality is that majority of the world’s population is not aware of the devastating effects of this poverty such as disease, hunger and lack of basic necessities. Donating to Africa is not only a call for civic mercy but more of a humanitarian aid to the people who are victims of poverty. There are many ways wherein people can help ...
The police officers play an imperative role in a country’s law enforcement system. As citizens, we depend on them to protect us and always expect them to treat use equitably irrespective of our race, religion, sex orientation, gender, ethnicity, race, national origin, or social and economic background. Police stops are frightening to many individuals. The best thing to do to avoid completely coming across the police officers is always obeying the law. For those who are fond of breaking the law, the article by Mike Riggs, "An Ex-Cop's Guide to Not Getting Arrested," advise them to be invisible ...
Delivery date
Entrepreneurship is the backbone behind which all economies thrive. It leads to the formation of businesses which generate capital which keeps the economy running. Of all the businesses that contribute to the growth of the economy, small businesses occupy the largest part and are so many. They also contribute towards a large part of employment of people in the country and are thus critical. Their success is thus very crucial not just to the economy, but also to people who rely on them. The reason of this paper is to research on entrepreneurship failure. A small business that started ...
Executive summary 2
Introduction 3 Brand image of Lufthansa 6 Turkish Airlines brand image and reputation 18 Viral campaign from Miles and Smiles reward program 19 The viral advertisement campaign of KLM Airlines 22 Viral Christmas campaign of WestJet 24
References 26
Appendix A 28 Executive summary The purpose of this research is to investigate The Deutsche Lufthansa AG Company and how it can enhance its brand image by using the social media marketing. The case study is conducted based on the analysis of social media users of Lufthansa Company and the extent of popularity of airline companies on different social media networks. Furthermore, ...
Chapter One: Introduction
1.1. Background The arrival of new technologies as helped improve many aspects of life. For example, License Plate Recognition is a modern technology that has helped improve mobility and safety in transportation (Rashid, Aibinu, Rahman, Suhaimi and Yunis, 2012). Many car parks have resulted to the use of technology to help in the logistics of operating a car park. Rashid et al., (2012) argue that automatic parking systems are progressive because in addition to improving logistics, they also increase the convenience of public parking, eliminate the hassles of fee collection and also enhance the security, especially when the car ...
Trip to Disneyland
1.0 Tourism Distribution Channels 1.1Introduction Travel business and experience is one of the most dynamic sectors of the tourism industry. Visitors want to travel and have an experience of a lifetime. They have formed-perspectives of how they want their experience to be, putting stakeholders in this industry on the run as they endeavour to better performance and conform to the needs of their customers (Tran, Jeeva&Pourabedin, 2016). Customer perspective and the expectations they have is enough to make travel a reality that anyone can wish to engage in. Service delivery in the travel industry is varied before the final ...
PART A- Questions related to ‘The Mystery of the Invisible Hand’
Jevons Marshall is a fictitious pen name used by the true author(s) of the book. Who really wrote the book? What makes ‘Jevons Marshall’ a clever choice for the pen name in this case? Answer. The pseudonym Jevons Marshall is used by two renowned professors of economics who are William Breit and Kenneth G. Elzinga. The pen name is derived from the surnames of two famous economists named Alfred Marshall and William Jevons. The pen name made from the names of these two economists is deliberately used for writing mystery novels based on economics as where the former ( ...
The business environment is witnessing multiple changes, and that calls for constant innovations in every enterprise to ensure that they can stay in line with the shifting dimensions. Technology is one of the most influential forces in the market with various implementations providing each company with an opportunity for better performance. The airline industry has evolved since the beginning and requiring innovations in the business models to keep up with the changing trends (Marques, 2015). Various factors influence the performance of air travel companies, most of them deriving from the conditions in other market aspects. For example, movements in ...
1.0 Introduction Operating in a constantly changing business environment is a challenging task. Therefore, those organizations are most likely to develop and expand that take strategic initiative and avail opportunities available to them. However, the expansion could be international or regional where decision is made on the basis of target market and competing regions. This paper overviews case of Southwest Airline and proposes a marketing plan for expansion in a new market. 2.0 Overview of South West Airlines South West Airlines is one of the largest low-cost airline in the world. The airline was founded on 1967 by Rollin ...
Abstract
Megabus has steadily grown to be one of the largest intercity transport sectors in North America. Stagecoach Group, with a fleet of close to 2500 vehicles and more than 5000 employees, has overseen the rapid expansion of Megabus. As a late entrant into the market, the company has the advantages of creating services that are tailored to its target market. It has also embraced social media platform which is popular among the youth that forms the largest proportion of its clients. However, Megabus faces stiff competition in the industry. It also has to content with low-profit margins due to ...
With the parking tickets, we got from our previous batter trade the value of our item of trade has raised hence given us a wider range of people to trade with. This is due to the worth attached to the parking tickets. The group was all ears anticipating for any interesting offer around. Fortunately, the head representative of the journalist club had a better deal for the group. He needed the tickets and we had a few demands in return. We wanted our business club to be advertised at least four times a week the coming few weeks we ...