Founded in 2003 by Marc Tarpenning, Martin Eberhard, and Elon Musk, Tesla Motors Inc. is an automotive firm that develops Electric Vehicles (EVs). According to Holmberg (2008), as part of its global strategy for growth, Tesla sought three strategic alliances with other auto manufacturers namely: Supplier, Research and development (R&D), and Original Equipment Manufacturer (OEM) alliances. The alliance with Lotus, a United Kingdom company would guarantee the supply of unique chassis for the EV (Cheong, Song and Hu 1-10). Panasonic Company from Japan supplied battery cells whereas Borg Warner in the United States supplied single-speed gearbox. For research and ...
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