Abstract
In India, cigarette packets will now be 85% covered with a message that comprises of 65% photograph and a 20% message highlighting the harmful affects of smoking and the fact that it can lead to cancer.( Porecha & Kutty, 2014) The cancer connect due to smoking has been proven beyond any doubt. Although, discussed only as an issue in an ethical marketing class, the fact remains that, ‘smoking kills’. The fact that tobacco companies pay so much in taxes cannot rule out the harmful affects of smoking. Smoking kills and governments cannot absolve themselves of any moral obligation wherein they ...