Problem statement
Foxy is considering whether to continue using trade shows or venture into online sales to distribute their collection. Trade Shows provide Foxy with a chance of meeting retailers who would be willing to add Foxy collections to their merchandise. Foxy attends Trade Shows targeting retailers dealing in Women’s fashion accessories and giftware boutiques. The Trade Show strategy is however, time consuming and Ger and Chemel spend about 50% of their working time travelling. Now that they are married, Ger and Chemel feel that they will not be able to devote adequate time to attending trade shows.
Recommendations
The alternative ...
