Essays on Trademarks

Professionalism, defined in simple terms is the level of brilliance which is expected by a professional (WebFinance, 2016). This brilliance is the actually brilliance of performance and being able to perform a task so flawlessly that it fulfills the expectations of clients and satisfies them at the same time (WebFinance, 2016). Professionalism is also depicted by the conduct, the aims and the individuality of a professional who is working at a recognized and dignified place. There are several areas where professionalism is expected by clients and other people when a person is a part of a large enterprise or ...

Source: InfoSec Institute Web article, January 2016

Summary: This article was about Information security governance and Risk Management in CISSP domain. In the article some basic guiding principles for the security are highlighted, the security's fundamental principles revolve around the CIA i.e. confidentiality, integrity and availability. Confidentiality confirms that the data is confidential through personal identifying information, integrity ensures the accuracy of the data and it is not modified by anyone else and finally availability ensures that whenever the data is needed, it is available i.e. no DOS attacks or any other attacks stops the access of the data. The risk management talks about the analysis ...

Apple manufactures iPhone, its mobile brand, iPad, Mac, the personal computer brand, iPod, the Apple TV brand, a few software applications, a couple of operating systems, and some accessories. The company also sells digital applications through the Apple’s own app store, iBooks store and Macintosh app store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. The company also sells third-party mobiles, related computer hardware and software, and related accessories. These products are sold via the company’s ...

Introduction

Objective of the Discussion One of the most renowned marketing gurus Phillip Kotler argues that innovation is the most critical aspect of a successful business nowadays (Burk & Lemley, 2009). Practically all known markets are oversaturated with offers, and the only way to succeed is by inventing new products and services or by changing the business and the marketing methods. Realizing that applying traditional cost-cutting methods of reducing overheads and attracting the new customers is no longer effective, the business community becomes focused on considering innovative approaches as the only effective method of keeping afloat and expanding the market shares ( ...

INNOVATION AND TECHNOLOGY

Introduction Objective of discussion The aim of this essay is to critically review the reliability of the legal registration and protection system as it relates to protection of innovation ideas. The essay will specifically discuss about national and international protection system. Innovation as per Thumm (2013) is basically developing a new idea and putting it into practice. May (2013) states that it is crucial to restrict and protect innovations so as to develop a unique new value to customers. Innovations are protected by the legal registration and protection system. However, a number of innovations have failed to receive a ...

The competition is a prerequisite and characteristic feature of the market. After all, if the basis for the functioning of a market economy put the domination of private ownership of the means of production, which, in turn, acts as a guarantee of freedom of choice for entrepreneurs in their activities, and certainly there is competition between them. The word competition comes from Latin and means to flee together to compete on some other career. This competition is crucial for establishing market prices, which are the main feature of a market economy. Competition (in the economic sense) - the rivalry ...

Internal Analysis

Internal Analysis

Introduction

According to David (2011), every organization has weaknesses and strengths in its functional areas. Organizations have several functional areas depending on the industry they operate in. A firm that seeks competitive advantage against rivals must build on its distinctive competencies, which are inimitable strengths that others cannot replicate. Similarly, it is important to build on weaknesses and to turn them into strengths. The process of internal analysis, therefore, involves establishing the company’s strengths and weaknesses within key functional areas. Once completed, an internal analysis helps employees to understand and perform their roles within the larger organizational ...

BUSINESS ENVIRONMENT IN UK, SOUTH AFRICA, AND MEXICO

Business environment in UK, South Africa, and Mexico Introduction The purpose of this report is to analyze the business environment in South Africa and Mexico to help Gem Leathers Limited in establishing a joint venture. Also, the report will examine the issues of trademarks, trade secrets and patents in the U.K, Mexico, and South Africa.

Financial incentives Mexico offers numerous incentives in various sectors with an aim of creating employment, improving infrastructure, enhancing productivity, and boosting exports. The Maquiladora is the most significant incentive that is offered to foreign companies in Mexico. The benefits of Maquiladora incentive include duty-free ...

Apple is the world’s largest multinational technology company. Apple specializes in the designing, developing of electronics and software. Apple began in 1976 selling Mac computers. Today, it has thousands of products and has a large legal department to handle its intellectual property. A copyright is a protection afforded to authors of original works that can be obtained from the government. These original works may include music, art, drama, books or other writings, among other works. The work does not have to be published in order to obtain a copyright. Apple has copyrights for many of its designs and ...

The name of the business will be “Mr. Sheeda.” It is a fictitious comic character that, and the name is of this character. This name has been used to form unique associations with the business name. The name has its origin from one of the workers working at a Desi Restaurant. Mr. Sheeda is a unique name and is not used by any other business corporation operating in New York State. It will be checked from the “Division of Corporations, State Records, and UCC.” This division is a subset of Department of States of the State New York. It ...

Business Enterprise Planning

Different countries have laws and regulations governing different businesses unique to the country and business type. Usually, the laws are meant to protect consumers regarding the quality of products and services, safety, information, and pricing. In Saudi, a draft of E-commerce laws was introduced in 2014 to protect users and support the growth of e-commerce in the country (Al-Ghaith, Sanzogni & Sandhu, 2010). The laws are in regards to merchant information, consumer protection, advertisements and delivery. The first e-commerce law requires businesses to include their website in their registration certificate (Cdn.stepfeed.com, 2016). The website must contain such information as physical ...

Business

iPhone Print Proposal

Introduction

Leadership in technology and innovation is what Apple is all about. The mobile device industry was changed with the company raising the bar of the competition for being the most innovative company that offers the best quality products. After 20 years of dormancy in the tech industry, the brand has expanded into one of the biggest names in consumer electronics owed to the monumental success of the iPod followed by iPhone. Today, the brand became consistent with its product offering paired with exceptional customer experience. The product proposal highlights the new Apple service branded as iPrint. ...

Q1: Provide at least two examples of EACH type of Intellectual Property.

Patents, copyrights, trade secrets and trademarks are the four forms of intellectual property. Utility, design, and patents are the three kinds of patents. On the other hand, the different forms of trademarks are brands, company names, and logos. On the contrary, the different forms of trade secrets are marketing plans, product formulas and employee rosters. Copyrights take forms in live recordings, photos or artistry (Bouchoux 4).

Q2: How can an intangible asset create value for an organization? Explain with examples.

An intangible asset such as trademark increases the organizational value by safeguarding the company production secrets from being stolen. An example of a trade secret is the coke’s formula. Nonetheless, an intangible ...

BUSINESS LAW

Chanel Inc. v. Banks In the case before the court, the plaintiff deems it appropriate to file charges against Banks who runs a website selling counterfeit products bearing the trademarks that are identical to Chanel’s trademarks. However, being in a foreign region, Banks is not bound by the laws of the other region. However, by running an interactive website, she is liable to trial.

It is a multiplicity of factors that are put together to define a course of action. The test takes consideration of the nature of the website and the level of activity. The nature of ...