Why did you choose to analyze this company?
I chose the Coca-Cola Company because of the apparent simplicity of its business: to sell sugary drinks to the world. They can do it better than anyone else and provide a good return to investors.
What were the opinions of some of your referenced articles on this stock as an investment?
One of the articles indicated that Coca-Cola was taking a hit from the Euro: the relative strength of the European currency versus emerging markets’ currencies explained a decrease in 2.7% of total revenue, despite an increase in total volume of sales (Coca-Cola Weakened by Strong Euro, 2016). Other two articles pointed to a more serious long-run threat: the imposition of a sugar tax in ...