Lyft’s Profile and Background
Lyft is an American online transportation firm it is a car-hiring company that grounds its services on a mobile app. The San-Francisco-based firm is the second-best in online transportation industry behind Uber. However, Uber outshines Lyft in almost all facets of online transportation network ranging from marketing to revenue generation. For instance, while Uber is swiftly running internationally with even successful operations in developing countries, Lyft is still contained in the US but expanding on the scale of cities (UPI NewsTrack 1). Nevertheless, the company is showing immense efforts to improve and maintain its competitive edge. One of the ...