Essays on Triangular

Executive Summary 3

Introduction 4 Theoretical Background 4 Brand Love Scales 4 Definition of Love 5 Personality of Brand 5 Image of the Brand 5 Brand Love’s Elements 6 Brand Romance 7 Brand Attitude 7 Brand Loyalty 7 Fashion Brands Love 8 Brand Love in Cell Phone Industry 8 Brand Love Creation by the Companies 8 Apple/Samsung/Huawei 8 PepsiCo 9 Benetton 9 Conclusion 9

BIBLIOGRAPHY 10

Executive Summary Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

The United States foreign policy during the Cold War was as much dependent on diplomatic efforts as much as it was related to both direct and indirect military conflict. The Cold War was a time when American practitioners of international relations thought deeply about what was the best and most effective way to deal with the existential threat of communist expansion.  Most notably the United States relied on an overall approach to foreign policy which relied on containment of communist expansion by supporting regimes which were friendly to the American cause of fighting the Soviet Union.  During the Vietnam ...

Contemporary Marketing Issues

Executive summary Brand love is about a brand attitude that people hold about a brand. Some most famous theories of brand love include Sternberg’s (1986) theory of triangular love, Consumer-brand relationship theory proposed by Shimp and Madden (1988), Lovemark theory of Robert (2005), and Emotional brand attachment theory proposed by Carroll and Ahuvia (2006). Findings disclosed that emotional approaches to brand love are stronger than rationale benefits. Organizations that transformed from functional to emotional include Coca-Cola and Walt Disney. These organizations are the examples, of emotional theories as they got huge success through deploying interpersonal emotional theories of ...

1.0 Executive Summary Enhancing brand loyalty has become a major concern to many business organizations. Developing brand love by improving customer satisfaction is one of the strategies that most companies use to enhance brand loyalty. Consumers tend to develop intimacy, commitment, and passion for various brands of products, which forms the basis for brand love (Sternberg, 1986, p. 126). Brand loyalty has significant impacts on the marketability of a product. The determination of consumers’ attitude towards a particular brand helps in the formulation of strategies intended to stimulate improvements. High level of customer satisfaction often results in strong relationship ...

Abstract

The experiment involved the investigation of the young’s modulus of different beams made from different materials. The beams that were used for the test were steel, aluminum and timber. The experiment involved placing of the beams on the measurement machine shown below and addition of loads at the center of the beam. The loads were then varied across the beams while investigating the relationship that existed between the beams when different loads were added. The height, width, and the respective deflections were therefore recorded for analysis. The dial gauge was used to measure the deflection of the beam ...

(Student’s Full Name)

According to John Arend, Mike Benkert, Audrey deFilippis and Saretta Tillmaand, when the Commerzbank building opened its doors in 1997, the “53-story” edifice became the one of the “tallest” buildings located in Europe (1). Nevertheless, the edifice’s distinctiveness did not come from its height, but, rather, it came from the way in which it combined “form, inventiveness, and technical expertise” (Arend, Benkert, deFilippis, & Tillmaand 1). The design and construction of the Commerzbank saw the “[b]reaking away from the American model of deep-planned, air-conditioned structures” that have a “central service core” (Arend, Benkert, deFilippis, & ...

Introduction

While the political avant-garde of modernist movement had a celebration of dissidence and proceeded to advocate a revolution of art and contemporary life, postmodern art delightfully exist in a world that shows the pluralism of atheistic manner and way of play. Art hardly ever functions on a critical level: the political prospect becomes separate from contemporary art functions. Postmodern art turns to represent not only the consumer society that we live but also a privileged commodity. In the 1960s, "committed" art had turned to be the pillar if artistic postmodernism. Gender issues, class, and race become central particularly following ...

Introduction

It is the desire and inbuilt human nature to need other people in their lives. The zeal to form and engage in attachments and relationships is much promoted by the very basic human nature to desire love, passion, friendship, intimacy socialization and close relationships. The problem of association and need for others is demonstrated by the factor of the human being living together in the same homes, same villages and communities. Additionally, even I history and current trends, people tend to conglomerate together, a clear indication of the need for association and relationships. The paper focuses on the analysis ...

Line

In this work, line plays a very important role. The visual space if filled with thick, bold, and fluid lines. Some lines are straight and create a division between more organic, wavy lines. Some of these wavy lines run parallel to one another. Lines also work to create a strong sense of depth and value in this particular work. The effect of the use of lines in this work is that it creates a sense of movement and calm at the same time.

Shape

The sense of shape in this work is very abstract at times, and quite geometric at ...

Iwojima Statue by Felix W DeWeldon

Introduction: The Iwo Jima Statue, also known as the United States Marine Corps War Memorial, was unveiled in 1954, almost ten years after the end of WWII. In describing the piece of art, it is evident that there are a variety of elements that are used in order to establish an organic sense of motion. This motion moves form the Earth to the sky as the soldiers raise up the flag. The creation of the piece seems to have been done in order to elicit an emotional response in the viewer. The artist is successful in his attempt to ...

There are probably very few people who have not heard the words from their wife or husband, “How much do you love me?” There are uncounted numbers of poems and song lyrics dedicated to the topic of the breadth and depth of undying passion. A constant stream of books such as “Men are from Mars; Women are from Venus” and “Passionate Marriage: Keeping Love and Intimacy Alive in Committed Relationships” tout philosophies for providing understanding and excitement for couples. Romantic love may lead to the life-long commitment of a monogamous relationship, but it is generally known that the first ...