Drivers for Change
The acquisition of Whirlpool over Maytag resulted in complementary advantages since Maytag shareholders received both cash and Whirlpool stock while Whirlpool expanded its product and service offerings (Fox, 2006). The acquisition effect is an increase in brand portfolio variety and potential improvement in production efficiency (Whirlpool, 2005, p.7). However, this acquisition occurred during one of the most challenging external environments due to a continuing increase in both material and oil-related costs (Whirlpool, 2005, p.6). This was further worsened by a decline in consumer demand within its U.S. market (Whirlpool, 2006, p.5). Whirlpool countered by increasing the number of new ...