Juices are challenging products to market. This is because of the little product differentiation among competing companies. The following is an analysis of the marketing aspects in target market/customers, ingredients/distribution area /packaging and advertising of Tropicana and Oasis juices.
Tropicana
Tropicana as a company was acquired by Pepsi in 1998. The company made fresh juices for its target consumers (Nickel, Stout & Snyder, 2003). Previously Tropicana juices were a breakfast staple in many homes across America. The entry of several juice makers into the orange juice market has compelled the company to seek other target markets besides mothers. College students (aged 18-25 years) ...
