International Business and Global Logistics
International Business and Global Logistics
Introduction
Undeniably, the main objective of any business organization is to grow in terms of profitability and market. The high market competition that most organizations face tends to impede the realization of their objectives. Thus, companies adopt different strategies to aid their survival in the markets. Pricing and marketing strategies are the major approaches that most companies use to gain a competitive advantage over their rivals (Dessler & Phillips, 2007). Multinational companies face competition both at domestic and the world markets. Thus, they consider implementing various strategies to enhance their market positions. Besides pricing and marketing ...
