Volkswagen vs Ford
Introduction Volkswagen and Ford are both family businesses working in the global automotive industry. In 2015 worldwide 73.9 million of passenger cars were sold in the global automobile markets along with the 86.56 cars produced. The biggest automotive markets can be found in China and in the United States. The biggest automotive suppliers in the industry are from Asia and Europe and include Bosch with steering systems, Continental in the area of tire manufacturing, Denso and Magna. The size of automotive supplier market worldwide is estimated at €620bn (The Statistics Portal, 2016). Those suppliers are currently faced with the ...