Essays on Typeface

NameCourseDate

It was clear upon walking into the welcome center that they were aiming for modernization. The lighting was relatively dim, with minimal electrical lighting coming from overhead, and most of the light in the entryway itself being provided by large windows. According to, Toward an Architecture of Enjoyment, lighting is a classic technique to modernize any space. The welcome center was able to do this well by providing adequate light, but also less light in order to make the space less abrasive. Not only is the space not lit with natural light, but the building is also more efficient. ...

Artwork designed by Stefan Sagmeister has intrigued many art loving people from all walks of life. In one of the most phenomenal exhibitions in MOV's 12-decade unbeaten history, he presented an amazing experience to transcend the demarcation between art and design. His work takes taken over museum galleries, in-between gaps -stairwells, boardrooms, and many other places; just to ask what makes people happy (Typeface Tuesdays: Stefan Sagmeister 1-2). Stefan Sagmeister does not just design a piece of art for nothing. He is among the select few who understand that that art is not throwing paint on paper, but rather ...

Communication

Issue One

Despite various developments in printing during the 19th century which resulted to new machinery and many others advanced technology. The New York Times persisted in using the old methods of printing for various reasons. To begin with research experiments have demonstrated that the fonts, color and type of text used have an impact on the perception of people reading. New York also regarded their company as the biggest newspaper producing company in the world. To emphasize on this they built a very tall building which must have taken them a lot of investment during the 19th century, ...

Kotler, P. (2011). Reinventing Marketing to Manage the environmental imperative. Journal of Marketing, 132-135. I chose this article since I realized that many companies are not environment friendly, and this could trigger their loss of customers in the future. The article explains why companies that are environment friendly may do better than others in the future.

Marketing has grown beyond products like it has been traditionally to include other things such as services, places, ideas, experiences and causes. There is a probability of emergence a new marketing environment which could affect the present practices of marketing. One of the ...

Type-face is a design of a surface that makes the impression and a variety is used in writing. Serif fonts are the kind of typefaces that is depicted by small details that occur as hooks or tiny lines at that appear at the tops and bottoms of particular letters. The most commonly used serif fonts is the Times New Roman. There are four kinds of serif fonts which include:

Slab serif; this kind has the strokes that are of equal weight with minimal variation, and they appear thick and often angular in form. Other slab serif fonts appear as monospace such as ...

Before the advent of the computer, artists and artisans alike utilized a complex tool in making their letter forms; the hand. At ten digits, five for each hand, the hand was efficiently the first digital lettering tool, utilized in engravings, carving and in the production of the various letter forms. The hand, while allowing for a few technological flaws and eccentricities, still facilitated the creation of some of the most beautiful lettering forms ever made. The advantages of the hand as a lettering tool underscore the paradox that, with technological advancement, both a loss and profit were incurred. The computer, on the one ...

Typography involves arranging types for the language visibility. The work involves adjusting spaces between letters and group of letters. This work is to ensure that the text in the design is readable. Typography`s aim is to capture interest of the reader. A well-designed typography creates images in the mind of the reader. A number of factors affect readability in typography. The choice of typeface is a factor that affects readability. The typefaces should not be narrow because narrow typefaces are not readable. They should not be thin. Thin typefaces do not please the eye. The shapes of letters ...

1. Which website is the least commercial? Why? EnterText is the least commercial website because the website is poorly designed, least informative and ill-categorized. There are no options for plugins or feed for YouTube, twitter or Facebook on the website. In short, it is not attractive and exciting enough to draw in crowds. 2. Which website is the most commercial? Why? Most commercial website is Bill O'Reilly.com. Even if one is unaware of the identity of Bill O'Reilly, one visit to his webpage reveals a deluge of information about him. All the plugins for Facebook page, twitter, ...

Introduction

Logos and branding designs serve as businesses link to existing and prospective customers. They help draw attention to the business and give them a distinguishing look from businesses in the same industry or other types of trade. As such, developing one's brand image using the appropriate logo and typography can lead to impulse sales and better business options. The focus of this paper is the evaluation of two real-world sign typography for two companies, namely, Loves Salon and Jinse Home Décor and Boutique.

Loves Salon

The company uses a San Serif typeface for the name of the organization where the fonts do ...