Chipotle Mexican Grill (CMG) is a leading restaurant in the fast-casual or limited-service sector restaurant industry. Limited-service restaurants are a place where customers have the option of eating inside the restaurant, purchasing food through the drive-thru, or just ordering to go. These customers pay for their meals before they eat them. Limited-service restaurants fall into the fast food industry along with cafeterias and buffets. Business models for these restaurants are not very complicated, they typically either own their restaurants or they franchise them out. Some companies own several different types of restaurants that serve different varieties of food. There ...
Essays on Types Of Restaurants
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Article Review
In the article, A Comparative Examination of Information Technology Usage in the Restaurant Industry’, Huber et al sought to examine the use of information technology in the restaurant industry. The article is essentially a report of their findings from a study which they conducted in furtherance of their overall objective already highlighted above. They identified various parameters which they used to gauge the level of information technology usage in the restaurant industry. This submission will present a summary of the article. The summary will be guided by the following key areas; the main research questions that were addressed by the article, the ...
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