Stefan Sagmeister is a graphic designer, typographer, and artist known not only for his artwork, but also for his authorship, and motivational speaking. He has created a brand that, while having commercial appeal, also has a sharp eye for detail, and carries the emotional weight, and sense of design of other current artists. Is work, when compared to other commercial art used similarly, is much more aligned with fine art, and as such appears to have more artistic value. Stefan Sagmeister was born in August 1962 in Austria. His Austrian citizenry ultimately shaped him significantly as an artist. He ...
Essays on Typographer
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Beatrice Warde’s iconic essay, “The Crystal Goblet,” was originally presented as “Printing Should Be Invisible” in the form of a speech at the British Typographers’ Guild in 1930, London. The numerous subsequent re-printings indicate the impact Warde had on the design world at the time. Warde’s essay is a discussion of the old tenent “form follows function.” The central metaphor of the essay is whether it is preferable to drink wine, i.e. the content, from a crystal or a golden goblet, i.e. the form (39-40). The transparency of the crystal goblet allows the drinker to be primarily ...