Guerilla marketing is a strategy used in advertising that yields maximum results by using unconventional tactics in marketing that centralizes on low costs. The term guerrilla marketing was made-up by marketing guru Jay Conrad Levinson from the guerrilla warfare. Guerrilla warfare encompasses the small tactical strategies employed by armed civilians in irregular combat. The tactics include the element of surprise, sabotage, ambushes and raids. Just like guerrilla warfare, guerrilla marketing makes use of such tactics in the marketing industry. This advertising style relies on imagination, high energy and unconventional strategies in marketing. Guerrilla marketing is all about surprising the ...
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