Despite the fact that the research results collected by Nielsen may be somewhat useful, they should not be trusted for any serious marketing initiative as they have serious factual flaws. Specifically, the manager of Nielsen mentioned that the participants of the project scanned all products they bought, and the research company automatically receives the data about their buying habits, allowable income and other characteristics, which may be useful in crafting effective marketing strategies (UNLV Online Education, 2014). The service advertised by them appears to be especially attractive because of global economic uncertainty. In particular, the companies from different industries ...
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