Essays on US Airways

Introduction

Today, social media has become a factor that has a great influence on the global business environment. Social media is a force used to impact the customers' preferences and gather data about their behavior. Many companies have changed the ways they operate to adjust their activities to the current trends on the market, and these trends are heavily influenced by social media. Social media has also changed a lot from the published newspapers to the electronic sources and various social networks. Every day one can witness a great flow of information that is delivered to the global society through ...

Business

2016-06-02

Company Overview

The company for this study is American Airlines (AA). It is an American company and nowadays it is in the first place by the total number of passenger-kilometers in the world. The history of this company has started in 1926. The huge growth was characteristic for the company in 1980-1990s. Today the company American Airlines has 964 aircrafts in its fleet. The company offer flights on four continents. At the same time, the majority of flights are in the US. There are at least five hubs in the US, which are used by the company for regional flights ...

Individual Project

Brief description of industry

After World War II, commercial airline industry in the United States has grown dramatically. In 1945 revenue passenger miles (RPM) was already 3,3 billion miles, by 1970s this figure was already reached 130 billion and after 10 years was increased to 330 billion. During deregulation many new companies entered commercial aviation market, new routes were introduces and strict competition began. In 1990s and next decade air ticket prices were most competitive and US passenger airline industry became the biggest among same industries in the whole world. In last five years passenger numbers were increasing ...