“The Few. The Proud. The Marines.” This is a well-known, long standing slogan for the Marine Corps military recruiting campaign; originations dating back to 1799 (Szoldra, 2015). This slogan wishes to draw attention to the promise of creating one with an elite social status. Through many centuries of recruiting, and many slogan trials, this slogan has stood the test of time and creates familiarity by mere existence. Now consider the latest slogan being launched by the US Marine Corps, “Toward the Sound of Chaos” (Dao, 2012). The marketing method unfolds by focusing on something that is found in endless ...
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The marines who are otherwise referred to as the marine corps are a branch of the military force which was first created as a ground force under the navy. This military branch was basically given the task to take over the beaches when called into mission, and has since evolve to include other missions on land, sea and even in the air. Moreover, the increased land operations and other security risks demand the need for a more coordinated military element. Thus, by the middle of the 20th century, the marine corps was called to “specialize in the skills and ...