- Introduction
1.1 Premise Understanding the motivations of sport consumers has become increasingly important to researchers, marketers and organizers of mega events worldwide. Because factors of motivation drive sport attendance of mega sporting events such as International Federation of Association Football (FIFA) World Cup tournaments directly, it has been suggested that they can provide insight about future attendance at these events. Mega sport events play a powerful role in projecting a desired image for the host nation that can go far beyond the event, especially in light of economic consequences and travel tourism following the sports tournament. The purpose ...
