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SABIC Corporate Film: A Critical Response I. INTRODUCTION SABIC, started over 30 years ago, has grown into a global company of combined vision (SABIC, 2016a; "Corporate Profile," n.d.). While innovation remains critical to sustain SABIC's business well into future, environment stewardship is at heart of company's business activities (SABIC, 2016a). Interpreted into core values, SABIC can be said to inspire, engage, create and deliver (SABIC, 2013). From a technological intervention perspective, SABIC has five innovation hubs ("Facts and Figures," n.d.). From an innovation perspective, SABIC is engaged with numerous partners in urban planning to deliver innovative solutions (SABIC, 2016b; ...
