Introduction
Living in the modern world with well-developed technologies and complicated relations, it is important for people to mention all innovations and follow the principles, which may simplify their lives. Taking all of it into account, people, who deal with marketing, pay a lot of attention towards the abidance by corporate social responsibility (CSR) policies. They follow those policies at the time of building a brand image of any enterprise. There are some guidelines for proper structuring of the brand in order for it to develop correctly. This paper is to show the relation between CSR policies existing and their ...