1. Anderson, L.V. (2016, May 19). Ethics compliance training is a waste of time. Slate Magazine. This article, despite the cynical title, provides good research concerning the process by which companies implement ethics compliance training programs, including what incentive they have and how the external legal environment influences them to do this. The article begins by stating that the predominant form of ethics compliance training that all onboarded employees typically take in corporate organizations in the United States are in the form of eLearning courses. The article describes the typical mandatory basic ethics, harassment and discrimination training that are ...
Essays on Volkswagon
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Stimuli-response method
This model is based on the theory of stimuli and response; where the stimuli elicit the desired response in the consumer. In this case, the marketer must figure out which items the consumer needs and do their best to figure out how to provide the product and make it attractive enough for the consumer to desire and buy it. This model starts with the marketer rather than the consumer; it assumes that the consumer does not know what he or she needs and has to be stimulated using a product or an appropriate marketing strategy (Kotler and Armstrong, 207). ...
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