BUSINESS EVENTS MANAGEMENT: HANDLING THREE DIFFERENT CONFERENCES
INTRODUCTION Choosing the right venue for an event is essential in ensuring the event’s success. Two of the main considerations that professional conference organizers (PCOs) and event management companies) (EMCs) should consider are the functionality of the venue and its suitability for the event’s creative purpose (Van der Wagen 2010). In the same manner, Wale, Robinson and Dickson (2010) provides the following factors as some of the things to consider in order to ensure that the attendees’ or participants’ needs are met: target market; venue theme and ambience; venue capacity; venue reputation; venue availability; and venue ...