Essays on Walkman

Overview

The first batch of Walkman “Sony Walkman TPS-L2” was introduced in the year 1979 by Sony Corp (Merritt, p.106). Notably, this cassette player was portable and came with headphones and two earphone jacks to enable two people to listen to music at once. Later, in the year 1980, Walkman stormed the U.S market and another market world over. Before the emergence of this cassette player, the world had not seen anything like it; as such, it revolutionized the way we listen to music as individuals and society at large. The discussion on gains and losses as a result of ...

Abstract

The Sony Corporation is a multinational conglomerate of Japanese origin. It is headquartered in Konan Minato, Tokyo Japan. This particular company has diversified its business through the production of multiple products and services. The main products produced by Sony include professional and consumer electronics, entertainment, gaming, and financial services. Sony’s vision is to create products that meet the imaginations of everyone and produce gadgets and devices that stimulate senses and rejuvenate the spirit. It strives to come up with ideas full of surprise and that never disappoint the consumer. The company is one of the major players in ...

Management

Part V. Business Strategy Sony has differentiated its products and services. The company has used differentiation as its business level strategy. The basis of this differentiation in case of Sony is its core competence of product miniaturization. Miniaturized televisions, radios, cassette recorder, camcorder, and walkman cassette recorder are all examples of differentiated products that Sony has developed by using its core competence. Furthermore, the company has also used miniaturization competence in order to manufacture laptops so that the company become capable of maintain its competitive position in the market place, and to face competition as there is intensity of ...

Sony headphones are popular because of their high quality and simple designs. They focus on customer’s needs. Sony produces headphones that not only meet all customer’s desires, but also fit their personality. Since invention of the Walkman by the company, it has successfully introduced headphones that are unique (Chang, 2011). Using wireless technology, modern headsets can be connected to other Sony products, which improves user experience. The headsets provide an outstanding experience to customers, and the company is committed to continuing improving their quality and keep track of innovation strategies to guarantee customer satisfaction. The following section ...

Business Model Interrogation and Development of Sony Group

Abstract The purpose of this study is to discuss the business model and development of Sony Corporation. The first part provided details about the company, its history, and strategies of acquisitions, mergers, and joint-venture that led it to become a huge group. The paper also presented the framework behind the development of its business model and product variation, identified its product portfolio, and financial information. The last part analyzed Sony Corporation’s business architecture and the needed improvements, technological changes, and identified potential ways to help the company reduce operational cost and improve product quality. Business Model Interrogation and ...

Many of the students were excited and honored to be asked to participate in the interview. When it became understood that I was asking questions about their perceptions of my teaching, many of the students that I did not originally ask to participate wanted to also be interviewed. I made arrangements for a few more students to be interviewed, but kept the number at 22 students. During the process, it became abundantly clear that there were a lot of similarities in their perceptions. Common themes began to emerge from the students' responses during their interviews. The idea that I was a ...

Features of Organization Structure Chart

Source: The organizational structure of Sony Corporation is presented above. It clearly suggest that the company has a vertical reporting structure in the organization where different departments and divisions are aligned and they all report to the management of the company. As it could be seen from the organizational structure the company has three main business lines including Electronics, Entertainment, and Financial Services. Each division has different departments that are engaged in different businesses that the company is currently pursuing through its subsidiaries and worldwide operations. It could be further indicated that the company manages these divisions and departments ...

Question 1

Technologically, a fundamental difference exists between innovation and invention. Invention refers to the act of generating a product or presenting a process, idea or tool for the very first time. In an invention, there are no previous authors who may have presented such an idea in the past. Innovation on the other hand refers to the process of continuously refining existing ideas or products in order to make substantial improvements to them. Technology is transferred from invention to innovation (Inzelt & Hilton, 1999). A good example of a technology invention is the Walkman which is a device that was able to play music and could ...

An instantaneous glance at the first paragraph Rima Vallbona’s “The Secret World of Grandmamma Anacleta” reveals several literary devices that the author has utilized to depict the themes behind the story. A comprehensive analysis of the literary choices used by the author especially the vocabulary brings into light the themes behind the words. The first theme that is brought to light is that of wealth. From the first line of the first paragraph, one thing becomes crystal clear to the reader. The story is clearly set in a rich environment or the characters in the novel are relatively ...

Question 1

Cultural meaning for Sony and its products was developed with the help of adapting country-specific characteristics of a product. For example, Walkman that was supposed to be marketed in the US was developed with regard to individualistic American culture. Individualistic nature of Americans was reflected in Walkman advertising campaign (Schiffman and Kanuk 306). Sony emphasized the difference in American and Japanese cultures while making this difference an indisputable advantage. Cultural meaning was developed with the help of Walkman advertising campaign using space creature meaning multicultural environment of American society. Walkman space creature was to embody lifestyle of migrants from different ...

Apple

Steve Jobs, Steve Wozniak and Ronald Wayne founded the Apple Company in 1976 and later on, its incorporation occurred in 1977. They named the company as Apple Computers Inc. with its headquarters in Cupertino in California, U.S.A. At the end of 1977, they introduced Apple II, which acted as a turning point for the company because it entailed dissimilar revolutionary features such as color display as well as the floppy drive used for storing data. On June 29, 2007, Apple Inc. launched their first mobile phones in U.S referring to them as iphone, which market the company’s entry in ...

Launch of New Portable Audio Player by Nakamichi Corporation

Many reports suggest that portable audio players were mostly replaced by smart phones especially by iPhone. These smart phones can play both audio and video files, however the fact is that these smart phones won’t be able to replace the portable audio players completely due to the expensive nature of smart phones and the low battery capacity to support sustained audio playing. There are many studies which also indicate that consumers in today’s market prefer to buy portable audio players rather than these smart phones (Gilbert, 2001, pp330-341). In a survey carried out on 2,408 respondents, 52% ...

Sony Company

Profile and Background of the Sony Company

Sony Company is one of the world most popular companies when it comes to electronic. This is for the main reason that it provides unique devices. For an exceptionally long period, Sony Company has produced different gadgets. The wide variety of the gadgets produced by the Sony Company has been of significant use to the society. This is because machines make the lifestyle of the human beings simpler. The Sony Company was established in Japan with extremely minimal amount of money (Flugge, 2008, p. 95). However, the company has slowly matured from ...

Introduction

Sony (Sony Corporation) is a Japanese consumer Electronics Company founded in 1946 by Akio Morita and Masaru Ibuka whose headquarters is located in Minato, Tokyo1. Sony was originated from ‘Sonus’ a Latin term for sound, and also from ‘Sonny’ an English slang for personable and smart young man. The company deals in manufacture, design, development, electronic equipment sales, instruments, and devices both for industrial and consumer markets. Sony has a wide variety of interests which range from business solutions, electronics, music, television and movies, robots, and internet service applications/ solutions. These products and services are offered globally in over 204 countries located ...