I used to think that ‘redskins,’ a term that is used to refer to American Indians was an offensive word that was created by white people. There has been continues debate among different people concerning the reasons and origin of the controversial term. People assume the term originated in Europe and was created because Indians paint their faces red. Others believe the name came from the 1800s government bounty announcements that called for Native Americans’ bloody scalps. Although the term is provocative to some people, most people do not find it offensive because they do not know its exact ...
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Nagel, M. and Daniel R. (2007). Washington "Redskins" – Disparaging Term or Valuable Tradition? Legal and Economic Issues Concerning Harjo v.Pro-Football, Inc. Retrieved from http://mpra.ub.uni-muenchen.de/25801/1/Redskins_draft_4.pdf - This article discusses how Washington Redskins have had issues with their trademark, which was targeted towards marketing and improving the image of the football team. Furthermore, the concept of rebranding and financial impact on the organization is discussed. The major reason for not changing its name has been attributed to the good financial gain it has received over the years. - The name Redskins has come under a lot of scrutiny because ...
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