Implementation of New Media for Organizational Communication
Introduction The Hampshire Corporation (HC) is a for profit company which was founded in 1970, and has offices in the United States, Canada, England, India, Philippines and Bulgaria. The company is considered to be one of the best in their profession, which involves designing and selling information services and products for medical professionals. Three years ago, they purchased an Indian company and have tasked them to transfer all of their hard copy material –books, paper and journals- into a digital form. The acquisition is the first step in an initiative to become more innovative. Currently, HC suffers substantially from a lack ...