Market segmentation involves a marketing strategy that focuses on a certain group of people that are perceived to have similar needs, and then coming with a strategy to meet their needs. When one selects certain segment in the market, it becomes easier to identify their needs and to satisfy them sufficiently (Wedel & Kamakura, 2012). Besides, market segmentation increases sales which automatically increase profit, and the customers are fully satisfied. This discussion will focus on football helmet that prevents concussion to the players. Football is one of the most entertaining games worldwide, and the most watched. Therefore, football is an ...
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