Marketing strategies enable an organization to focus on its scarce resources and identify the greatest opportunity it can use to increase sales and maintain a sustainable competitive edge. Marketing strategies assist the organization in filling the needs of the market and reaching the market objectives. In determining the best marketing strategy, it is vital for the marketer to scan carefully the internal and external environments. In the given case study of Cima Mountaineering, I would recommend the marketing proposal by Margaret. The proposal suggests that the company enters into a new market segment of the hiking boots, which is the Weekender. ...
Essays on Weekender
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