Nike cross fit shoes
Nike marketing department is planning to launch a new line named Cross fit shoes. It is essential to identify the target segment in order to form a strategy for marketing and to constitute positioning analysis. Nike trademark is famous brand among youth and adults who keen on sport. The brand disposes of different lines for specific purposes, such as shoes for running, basketball, training, casual etc. This time, Nike is aimed at creating Cross fit shoes line that will be suitable for heavy training, including weightlifting, aerobic exercise, and calisthenics. The target segment for Cross fit shoes are men ...