Essays on Whiskey

Beer ranks highly among the most desired alcoholic drinks in Europe. The commencement of beer consumption initiated in Western Europe and soon after extended to Eastern Europe. Russia and Ukraine are among the main nation’s leading in the consumption of alcoholic drink in Eastern Europe. The rate of consumption of beer in Europe is advanced compared to other alcoholic drinks like Wine and Spirits which comprise Whiskey, Rum, Vodka, and several others. In the recent past, the beer market in Russia has been defined because of the macro economy, inevitable momentous price upturns and the change in regulations ( ...

The Whiskey Rebellion began in January of 1791 when Secretary of Treasury Hamilton proposed a tax upon whiskey in an attempt to produce a stable economy nearly twenty years after the Revolutionary War (PBS 2000). While Hamilton’s intention appeared to be for the sake of the country, however, it instead instilled a revolt which would threaten to destroy the nation that they had spent thousands of lives to create. This rebellion was instigated by those who lived in the western part of Pennsylvania who deemed the tax “an abuse of federal authority wrongly targeting a demographic that relied ...

MODERN MARKETING FOR AN ANCIENT CITY

MODERN MARKETING FOR AN ANCIENT CITY

Introduction

Belfast is one of the world’s most ancient cities, its location at the mouth of the River Lagan having been continuously occupied since about 2,000 years BCE. There are good reasons for this. Courtesy of the Gulf Stream, the site has a mild climate that seldom gets above 65 degrees F. or below 35 degrees F. Its northern latitude gives it one of the world’s shortest winter, and longest summer, days at the biannual solstices. It rarely snows. The city is ringed by low mountains that create a microclimate to ...

The film “Lost in Translation” is really about the difficulties in translation, but not so much in the linguistic sense, as in the human, - translation of others’ feelings ("Lost In Translation (2003)"). The film is not so much the words as the information, the mood and emotions are not concluded just in words. This is perhaps one of the few movies, where the characters’ silence can be comfortable and talk about many things. A slow, as it might seem, dragged action is not the lack of pictures – that's the essence of the whole atmosphere of loneliness – the characters ...

Alcohol just like any other good has different brands so as to meet the customer’s demand. Alcoholic beverages are usually of three types; beer, wines, and spirits. Each and every consumer has their own preference of the drink. As such, bars ensure that they have all these drinks in their counters so as to ensure that consumer’s preferences are readily available. The following paper would look at several aspects pertaining to one of the bars I visited and some of the observations I made that are in relations to the questions put forward. I recently visited Royals ...

Abstract

The Eden Hotel Apartment project is a new service apartment concept for central Dublin. Dublin and Ireland as a whole are experiencing a resurgence in economy; with this resurgence has come the desire and market demand for more service hotel options in the city. This document includes the concept proposal associated with this particular project as well as market analysis, partnership information, and financing information that is prescient for the market this project would enter into in the city of Dublin. Financially, designing and implementing a service apartment project is a large task, but the foundational basis for this ...

Everybody has memories of their childhood, both good and bad, but it is the good ones that many people remember. But that does not rule out the possibility of remembering bad memories because they also bring into a person sad memories they would wish to forget. In the poem, My Papa’s Waltz that is written by Theodore Roethke, a picture of a boy waltzing with his father is created. By the look of things, the story is told by a grown man who has gone back into time to pick an incident from his childhood. The title of ...

Section I. Describe the importance of the water to the North American through 1800s to 1865

Since the beginning of the nineteenth century the role of the water in the American society still was significant. The countries were seeking for the measures and instruments allowing to expand the existing territory in order to gain more access to the rivers and oceans. In this regard, in 1803 the United States of America entered the agreement with Napoleon Bonaparte to purchase Louisiana Territory so that to gain the access to Mississippi (Davis, 318). This decision created the ground for the further exploration of the region in this dimension by the Americans. Moreover, the shipping was a inevitable ...

Evolution of a Brand: Johnnie Walker

Branding plays a major role in developing the image of a product to the customers. It is a means of attracting and maintaining customer loyalty if well presented. This essay focuses on the evolution of the Johnnie Walker brand over the years. Johnnie Walker is currently the world’s best-selling whiskey, and its premium price makes it the top-seller, going by the revenues accrued. Having existed for over two centuries, Johnnie Walker has managed to remain one of the world’s finest whiskeys. Innovation and reinvention have been among the greatest tenets that have allowed the company to grow ...

When evaluating the play, “Shadows on Oak Island,” it tells the story of a married couple, Jackson and Rene Barlow, who have lost their son. I attended the production of this play on DATE directed by Lindsay Smith. Glenn Dodson and Julie Reinagel were the star cast members playing married couple Jackson and Rene Barlow. This play worked because of the storyline and some of the mystery behind it but there were sidebars that could have been elaborated on or even explored. To try to cope with the circumstance that the Barlows have lost their son, they have went ...

Initially the leaders of the American Revolution did not consider the thought of political parties and battles between them. After the retirement from civil life, George Washington advised the Americans against the political parties in the year 1796. On the other hand, James Madison desired the idea of having political parties as a necessity; however, he did not approve them. Alexander Hamilton who liked the political and financial system of the British felt that faction was a frailty. Being an aristocrat, he favored the rich and the educated only, and considered the rest of the population as a great beast. On the ...

Abstract

Charles Bukowski’s book “the Devil was Hot” is a short story concerning business and friendship with the devil. As the writer begins, he seems to have had wrangles with his wife called Flo before he decides to drive off west towards the beach. At the beach, he is exposed to a roaring sound from the nearby building. A barker claims to have a devil in the cage, and he shows him to the public at a costs of 25 cents. The writer then pays for the penny so as to glimpse the devil who later starts talking to him like had known ...

Analysis of the History of United States: From 1790 to Civil War

Introduction The America has a diverse centuries old history that shows its endeavor to become a liberal, progressive and meritocratic nation. The major historical journey of United States started in the 1789, with the newly formed government under the leadership of George Washington. Washington played a major role in making United States a free nation ruled by their own people with limited interference from the external powers. Before this period, the United States was under the direct control of Britain through its colonies (Carnes, 114). The social and economic progression of United States of America is based on its struggle to make ...

‘Instructor’s Name’

‘Subject’ The Opposing Emotions Found in Roethke's "My Papa's Waltz" Roethke's "My Papa's Waltz" is a very brief poem, but one filled with powerful verses and a plethora of emotions. It is a poem that talks about a bedtime dance performed by a father-son duo. The poem has given birth to multiple interpretations over the years, regarding the speaker’s emotion towards his father. While some argue that the poem is about a father physically controlling or even abusing his son, some see it as an expression of love by a clumsy and rough, yet, affectionate father. However, familial relations are a complex subject, and ...

Marketing objectives

Although Johnnie Walker is a global brand, based on the identified problems in assignment 1, the company needs to implement strategic approaches to building more on brand competitiveness in the global market hence increasing sales. These objectives are achievable through building on the current strategies embraced by the organization. The organization can achieve this through building on the product attributes which include; deep-complex flavor, age and time, power and refinement, and Malt Whiskey among others. Furthermore, the characteristics of the brand such as heritage, passion and luxury, international, Diageo are some of the features of the brand that can be ...

Assignment 2

According to the benefits principle, those who receive more governmental benefits should meet the government’s spending by paying more taxes. In theory, the benefits principle is advantageous for both the government and the people. Governmental services that people use the most receive sufficient financing, and the government compensates these expenses with taxes. Thus, the government gets additional resources to develop and improve the country’s economic and overall well-being. The excise tax placed on whiskey during the U.S. Revolutionary war can hardly be justified by the benefits principle because production of whiskey was clearly not subsidized by the ...

Industrial Organization

Overview The media industry is collectively represented by mass media in general, which is comprised of television, newspaper, radio, magazines, and currently the Internet is already regarded as a form of mass media. This industry commands billions of dollars in revenue from advertising and marketing placements. On the other hand, the media industry itself provides growth opportunity for other industries through paid exposures. As a very dynamic industry, media experiences stiff competition, which can be observed on television, as TV networks create interesting shows to capture higher viewer ratings. The same competition also exists in other media platforms such as ...

Introduction

There are numerous concepts which come under the ambit of marketing department and all of these concepts are more than essential for a company to increase their financial belongings. Among these concepts, the name of “Marketing planning” is one of them, which is more than essential for an organization to get certain added advantage (Rossiter & Danaher 2005, p26). The main objective of this assignment is to make a perfect and well organized media plan for a chosen brand. The name of the brand is Classic Whiskey (A Hypothetical brand). There is a perfect approach which has been taken into consideration for the same..

How Well Classic Whiskey is doing?

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Introduction

The entire world is moving with a robust and effective pace and the essence of entrepreneurship and industrialization are also increasing heavily in all over the world. Entities are now in a state of war in getting an upper edge over its competitors and other peer companies by employing effective strategies. Without any doubt, all of these things and actions are more than essential for an organization to increase its financial and economical belongings with perfection. Organizations usually have numerous departments and every department deems extremely important for the sake of the company because it crippled up or helps in ...

American History

QUESTION ONE Paul Revere used an engraving of the bloody massacre in order to shape the public opinion in several ways. The engraving shows the British soldiers lined up taking orders from the officer to fire, and this shows how aggressive these soldiers were. The faces of the British appeared angular and sharp as opposed to the soft faces of the Americans. The British therefore, appeared more menacing compared to Americans because the Americans appeared to be more innocent. The colonialists are seen attacking the soldiers, but in the real sense, the opposite is true . He portrayed the ...

QUESTION ONE

Paul Revere used an engraving of the bloody massacre in order to shape the public opinion in several ways. The engraving showed the British soldiers lined up talking orders from the officer to fire and this shows how aggressive these soldiers were. The faces of the British appeared angular and sharp as opposed to the soft faces of the Americans. The British therefore appeared more menacing compared to Americans because the Americans appeared to be more innocent. The colonialists are seen attacking the soldiers but in real sense they attacked them. He portrayed the British soldiers in a manner that ...

Assignment 2

The Whiskey Rebellion in Western Pennsylvania The basic facts presented in the video point to the historic situation that formed after 1788 when the US owed excessive amount of debt $ 54,000,000. To stabilize the country, in 1790 the excise tax was proposed. If we look at the excise tax placed on whiskey, from the benefit principle, which is defined as a principle used in taxation, based on the benefits received, then the whiskey tax was not fair at all. The reason was that large whiskey producers were supposed to pay the tax with only 6 cents per ...

In 1790, Alexander Hamilton was in the middle of a financial dilemma that would impact the then fragile state of the United States. Then US President George Washington and the newly formed federal government was facing flak from a lot of unhappy settlers in the Newfoundland of America. Alexander Hamilton’s problem was that he was faced with growing national and state debts and his desire was to consolidate and pay-off all these debts at the soonest possible time but the federal government had not money. The US government at that time gained revenues only from import duties so Alexander Hamilton ...

Overview

The novel by John Steinbeck is set in the time of The Great Depression in the United States of America, and more specifically in California. The novel, which is set in 1937, uses a number of characters in bringing out the situation as it was back then, and explaining what relationships were like back then between the rich and the poor. The main characters, George Milton and Lenin Small, are ranch hand men who are displaced migrants, sharing a common dream. The two men, of different intellectual capacity are in pursuit of a better future. They hope to own a farm and reshape ...

The power and the glory is a novel written by Graham Greene.This is a story written when all churches had been shut down by the government and the state had established anti-catholic laws in Mexico. The main character in the book the priest also known as the whiskey priest was the only priest who had not denounced his fatherhood in the region at that time. People rejected him and thus could not harbor him for the fear of drastic repercussions from the police. The other main character in the novel is the lieutenant who is a man full of anger and bitterness ...

The Whiskey Rebellion, which began on March 3, 1791, happens to be one of the topmost events within the early history of America (Humphrey, 2003). It took place when the U.S. Congress within Philadelphia approved a federal excise tax amounting to seven cents per gallon on whiskey in an attempt of paying off debts suffered by the Revolutionary War. Although, at that time, the majority of Americans felt negatively concerning taxation, the Western Pennsylvania’s intrepid farmers proved outright unreceptive to the idea (Humphrey, 2003). In 1790, the United State’s new national government was making an attempt of ...

There is no question that obesity is a prominent issue in America. Over one-third or 35.7% of adults are obese, leading to health problems such as type 2 diabetes, heart disease and stroke, with medical costs linked to obesity estimated at about $147 billion dollars in 2008 (“Adult Obesity Facts” n.pag.). One method to combat obesity that is constantly being considered is a “fat tax” against various foods that are deemed unhealthy; the argument is that if unhealthy foods are more expensive, consumers will buy healthier foods instead. It sounds like a good idea because the taxes could be used to fund ...

Bacon’s Rebellion

According to the Totally History website1, the origins of the Bacon’s Rebellion were in 1674, when Virginian settlers tried to remove the local Native American Indians, who the settlers claimed disrupted the productivity of their farming operations and disturbed the peace. According to a Bacon’s Rebellion article2 by Susan McCully (1987, revised 1995) on the National Park Service website, the events occurred in a climate of local serious economic problems, including the falling price of tobacco, commercial competition from the colonies of the Carolinas and Maryland, rising costs of imported English goods and fewer opportunities to sell to England. ...