The price of food has risen substantially in the decade following the Great Recession. The price is growing faster than many other commodity sectors that influence inflation, meanwhile worker's wages remain low and the cost of living is far outpacing raises across many different job classifications. Fast food companies have been struggling to keep prices low amid the rising costs, and to varying degrees of success. In this essay, two ads are looked at, one by McDonald's and one by Burger King. Bundling extra discounted foods together in order to create a cheap meal for the customer is now ...
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Big Mac is one of MacDonald’s oldest and best selling products. It is a specially designed double-layered hamburger that is basically made of pure beef. It is layered with a sauce on a sesame seed bun (MacDonald’s, 2013). Topping is then done with cheese, minced onions as well as marinates. The Big Mac has been in the market for over five decades and, as it were, may be said to be in the maturity stage in the product cycle. There are currently other competing substitutes for the product (Keith, 2008). As such, MacDonald’s is concentrating on adding new features ...
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