Article Review
The Article “How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences” was written by Anthony Patino, Velitchka D. Kaltcheva, Dennis Pitta, Ven Sriram and Robert D. Winsor in 2014. Its purpose is to analyze the importance that customers usually place on socially responsible marketing practices and the impact of gender, race, and income. Authors decided to carry out a survey of 232 people in Baltimore, Maryland. The latent class analysis was used for assessment of survey results that will be presented further in this paper. The article was divided into several ...
