Introduction
L’Oreal being the market leader in the cosmetic industry consists of 27 international brands with operations in 130 countries (L’Oreal, 2011). In the year 2011, the company recorded sale of 20.3 billion Euros (L’Oreal, 2011).
This assignment would consider both the internal and external environment and would help to identify the affect of both the environment on L’Oreal’ ...