Change management is defined as a process that is outlining and “adopting corporate strategies, structures, procedures and technologies to deal with changes in external conditions and the business environment” (shrm.org). One of the major components that set the foundations for successful change management is awareness (Llopis, 2012). If an organization is aware of the business landscape, they will most likely manage to recognize any potential need for change management. For example, Estee Lauder has established a good reputation in the cosmetics industry. However, women’s need, at some point of the business’ operation, to first sample any cosmetic products before ...
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