Business
Executive Market Summary The given marketing plan is based on a sub-brand of Yogi tea, a tea known for its origin in Ayurveda. The tea comes in more than forty-four flavors which are divided into categories so as to please the customers with different preferences and tastes. The target market of Yogi tea includes individuals and families in Europe and America. The aim of Yogi tea is to give a feeling of comfort, freshness and relaxation to the customers as they sip the flavorful tea during or after a hectic day at work. Yogi tea is doing well in ...
