Hello Professor & Class,
As our textbook states, a business plan, or what is sometimes referred to as a loan proposal, investment prospectus, or a venture plan, serves as a roadmap for any entrepreneur wanting to start investing in an enterprise he believes will be a success. It is a document that is a considered as a road map which outlines the plans on how to achieve one’s goals. It must be comprehensive enough to cover all aspects of the new venture from planning and risk projections to marketing and implementation procedures of the whole plan. A business plan is primarily used ...