Essays on Yum Brands

McDonalds Strategic Plan

THE COMPANY Vision statement Mission statement Company objectives INDUSTRY ANALYSIS Market size and characteristics Competition: Major firms and market share Key risk and success factors SWOTT ANALYSIS/INTERNAL AND EXTERNAL ENVIRONMENT Strengths Weaknesses Opportunities Threats Trends APPENDICES Perceptual map STRATEGIC PLAN THE COMPANY 1.1 Vision Statement Our company’s vision in the next 3 to 5 years is to be the most valuable company to customers and shareholders in every part of the world. The vision states the company’s aim to be the first choice for customers in every corner of the world. This implies gaining dominance in each ...

Executive Summary

Chez Yasmine is a French restaurant chain that has managed to succeed in the local French market and international British market with their product. To further expand, Chez Yasmine has decided to choose one of the following countries in East Asia: China, Indonesia, and Malaysia. The economic and cultural dynamics of all three countries are different and needs to be analyzed before making the final decision over the choice of an expansion market. To expand in International market, Chez Yasmine would need to overcome local competition and find a suitable strategy to expand their business. Different and dynamic factors ...

Such already explains how the concept of globalization has facilitated the relocation of goods from their original center of production to other markets. Additionally, the production of fast foods as well as other food items relates to globalization in the form of migration of human labor, displacement of individuals from their original land of residence, and the concept of global circulation of the workforce. Such shifts resulting from the dynamics associated with production have to do with the nature in which large organizations and brands such as The Yum Brands can control the global markets of their agribusiness products. ...

Background (Darden Restaurant)

It is the world’s largest company-owned and operated full-service restaurant company that served over 423 million meals in the fiscal year 2012. The organization operates in more than 1990 restaurants in the United States and Canada. 1961 of these restaurants are located in the United States, which is the home country for the restaurant with the main brands being Olive Garden (786 restaurants), Red Lobster (677 restaurants) and LongHom Steakhouse (386 restaurants). Others include the Capital Grille, Bahama Breeze, Seasons, eight Eddie and the Seafood Grille. The corporation’s first restaurant, Red Lobster seafood restaurant, was opened in ...

Main Products and Services

McDonalds produces products that can be separated in several groups. These products are French fries, Desserts, salads, soft drinks, pork products, chicken and hamburger. Other products include salads, which are new in the business. These salads were included in the menu in 1985. McDonalds puts a lot of effort in achievement and not losing its clients. Desserts are the last groups of products in McDonalds. These include such products like freshly baked cookies, McDonald cookies, ice cream, yoghurt, Cinnamon melts and Pies. The supply of these products depends on the different regions across the globe.

Main Customers

Since the global crises, the ...