Essays on Yves Saint Laurent

Yves Saint Laurent is a French fashion designer renowned for making ready to wear clothing. Recently Yves Saint Laurent has changed the brand name to Saint Laurent Paris. The change in brand name to Saint Laurent Paris was introduced by the director Hedi Slimane. “Unfortunately, Hedi Slimane is no longer with the company (Phelps, 2016)” and the director is now” Anthony Vaccarello for Saint Laurent Paris (Milnes, 2016)”. In the fashion world things are subject to change which is good in some ways. It depends on the timing of the change in the industry. To make sure the name ...

History

Fashion photography is the use of a photograph to display clothing or accessories. Typically, fashion photography has a marketable intent as it is used in documenting or selling the particular fashion in the photo. Fashion photography has the ability to expose attitudes, ambitions, sense of taste of time, visions, desires, values, sexuality and self-image. The photographer hopes to give the viewer something to believe in. Baron Adolf de Meyer was the first American fashion photography to have impact on the fashion photography industry with the use of form, and light. Harper’s Bazaar and Vogue were the first fashion ...

Identifying the Object

The Mondrian dress is a red, blue, white, and yellow dress that shows the integration of art and fashion. One of the renowned French designers, Yves Saint Laurent, designed the dress in the winter of 1965-66 and made it his signature piece. This illustrates that the integration of art and fashion is an old concept, and it remains significant today. The Mondrian dress takes the form of the 1960s modified form of a sack dress, and Laurent utilized the color blocks. Inspired by the contemporary artists of the Mondrian art movement, Laurent incorporated the flat planes derived from 1960s’ ...

Identifying the Object

The Mondrian dress is a red, blue, white, and yellow dress that shows the integration of art and fashion. One of the renowned French designer, Yves Saint Laurent, designed the dress in the winter of 1965-66 and made it his signature piece. This illustrates that the integration of the art and fashion is an old concept, and it remains significant up to date. The Mondrian dress takes the form of the 1960s modified form of a sack dress, and Laurent utilized the color blocks. Inspired by the contemporary artists of the Mondrian art movement, Laurent incorporated the flat planes ...

Tom Ford Men fragrance in 2007.5

Target audience.6 Offer details..7

Time of placement7

Advertising channels.8 Perceptions8 Buyer process.8 Involvement level.9 Marketing mix.9 Product.10 Promotion.10 Placement.10 Critique and Recommendations10 Yves Saint Laurent Opium fragrance for women12 Target audience13 Offer details.13 Time of placement14 Advertising channels.14 Perceptions.14 Buyer process15 Involvement level..15 Marketing mix..15 Product..15 Promotion..15 Conclusion and Recommendations..16 CONCLUSION16

References.17

Executive Summary The media advertisements are meant to be creative so as to meet the required needs in the market. The advertisements involving the sexual contents are increasingly ...

Introduction

Background Established in 1941 as a small family-owned business, Coach morphed into a fashion brand over time, providing superior quality fashion goods of modern and classic style. It started operating its own exclusive retail stores in 1980 (Coach Inc., 2014). The Coach brand was sold to Sarah Lee in 1985, and since then, the company has undergone a rapid expansion. The product portfolio of Coach included luggage, briefcases and other fashion accessories, apart from its original men’s and women’s leather bags. Until 2000, Coach mainly operated its stores in the USA before starting to expand into international markets like ...