When everybody in the market zigs, zag!
When everybody in the market zig, zag. This is the central argument of Marty Neumeier as he tries to address the marketing strategies that are applied in most of the market. According to Neumeier, businesses are speeding up; they keep on popping day in day out. The market trends are changing from the cheap, good and fast products to free, perfect, now products. With such developments in the market, the products cluster the market making it even difficult for the clients to choose from the variety provided. People tend to follow the same suit in the market where the ...
